Web performance review: TradeMe

Aug 22, 2018 • 16 minute read

Most of the English-speaking world has Amazon and eBay. In New Zealand we have TradeMe - an online auction & classified advert website where Kiwis go to buy & sell general items, cars, and property. If the numbers are to be believed, then pretty much every Kiwi has a TradeMe account. I don’t think it’s an understatement to say that TradeMe is an itegral part of modern New Zealand culture.

Back in 2016, TradeMe announced that it was working on a new “smartphone-optimised” responsive website that will eventually also replace the desktop website. Then halfway through 2018, they announced that the new responsive website was being rolled out to real users.

Being the ever-curious developer, I wanted to give the new TradeMe website a try. After a couple of weeks using the new website on my phone (a Nokia 7 Plus), I became frustrated with how much time I spent staring at a loading spinner, and how sluggish the UI interactions were. So I went back to the old website.

This bothered me, because I know that the other TradeMe experiences are fast. Why should this new website be so slow? I wanted to dig deeper, so I’ve taken the opportunity to conduct a detailed performance review.

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