Web performance review: TradeMe

Aug 22, 2018 • 16 minute read

Most of the English-speaking world has Amazon and eBay. In New Zealand we have TradeMe - an online auction & classified advert website where Kiwis go to buy & sell general items, cars, and property. If the numbers are to be believed, then pretty much every Kiwi has a TradeMe account. I don’t think it’s an understatement to say that TradeMe is an itegral part of modern New Zealand culture.

Back in 2016, TradeMe announced that it was working on a new “smartphone-optimised” responsive website that will eventually also replace the desktop website. Then halfway through 2018, they announced that the new responsive website was being rolled out to real users.

Being the ever-curious developer, I wanted to give the new TradeMe website a try. After a couple of weeks using the new website on my phone (a Nokia 7 Plus), I became frustrated with how much time I spent staring at a loading spinner, and how sluggish the UI interactions were. So I went back to the old website.

This bothered me, because I know that the other TradeMe experiences are fast. Why should this new website be so slow? I wanted to dig deeper, so I’ve taken the opportunity to conduct a detailed performance review.

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Introducing a faster BBC News front page

Apr 4, 2017 • 7 minute read

Web performance is something I care deeply about both as a developer whose work affects millions of people around the world, and as a user who often accesses the web on slow & unreliable connections. I have regularly and loudly complained that the BBC News website is unnecessarily slow, so when I was given the opportunity to help rebuild one of the most visited pages of BBC News—the front page—I jumped at the chance.

That was April 2016. Now, a whole year later, we’re ready to begin a phased rollout of the new front page. Starting with a small percentage of users in the UK, we will gradually move everybody to the new front page over the course of several weeks. (Update: as of June 2017, the new front page is rolled out to all users).

Quick facts about the new front page

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Web development technologies to adopt in 2017

Feb 16, 2017 • 2 minute read

I started 2016 feeling quite overwhelmed by the sheer number of new technologies that were being introduced. This year I feel like many of those technologies have matured, so I have collated a list of the ones that I think deserve your attention. My focus for the last couple of years has been on performance, so I’ve made an effort to ensure that all of the technologies mentioned are either “performance-friendly” or are directly related to performance.

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Redefining the BBC News core experience

Jul 22, 2016 • 16 minute read

TL;DR: Over the last 4 years, the BBC News core experience has been transformed from a speedy 21KB page into a slow & bloated 685KB monster. This was in part due to a lack of performance monitoring and 4 years of feature creep, but also due to a lack of performance-oriented culture throughout the business.

I created a lightweight prototype of the BBC News core experience which demonstrates that focusing on the content first and foremost can result in an extremely fast page. I want the BBC and other websites to rethink what the core experience means, and experiment with giving users the power to define their own experience.

In the beginning of 2012 the BBC Responsive News team wrote about how they provide a “core experience” for users by default, and then progressively enhance the page if the browser cuts the mustard. At the time, this was cutting edge. They were able to build pages that worked on practically any browser without compromising the experience for users on modern browsers. To quote directly from the Responsive News blog:

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Using A/B testing to prioritise performance optimisations

May 20, 2016 • 5 minute read

Back in December 2015 I spoke at LDNWebPerf alongside Peter Chamberlin about how web performance is not a technical problem (slides with speaker notes). One of the things I talked about was how we used multivariate testing (MVT) at BBC News to prioritise performance optimisations. The gist of it was that our stakeholders had already bought into the idea that performance has a strong correlation to business metrics, and they wanted to dedicate some development time to improving performance. The catch was that they didn’t want to spent too much time on it.

Our predicament, then, was that we needed to know which optimisations had the biggest impact on performance without actually spending the time to make the optimisations. For example, we had a hunch that inlining the critical rendering path CSS would improve our start render time, but with over 1MB of CSS and a complicated application architecture, implementing this was much easier said than done.

This is where the idea to A/B test performance came from: we could easily make the performance optimisations by hand on a single page, and then benchmark each of the optimisations to find out which had the biggest impact.

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JavaScript Performance: Variable Initialization

Aug 2, 2014 • 2 minute read

Initializing variables properly in JavaScript can have significant performance benefits. This can be shown with a simple synthetic benchmark.


var x = null;

for (var i = 0; i < 1e8; i++) {
    x = 1 + x;


var x = 0;

for (var i = 0; i < 1e8; i++) {
    x = 1 + x;
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